{"id":202,"date":"2026-11-04T07:00:19","date_gmt":"2026-11-04T07:00:19","guid":{"rendered":"https:\/\/pcchung.com\/?page_id=202"},"modified":"2026-11-04T07:00:20","modified_gmt":"2026-11-04T07:00:20","slug":"why-outdoor","status":"publish","type":"page","link":"https:\/\/pcchung.com\/?page_id=202","title":{"rendered":"Why Outdoor"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Outdoor advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">People are spending more and more time out of their homes while they are working, shopping or socializing and it\u2019s becoming increasingly difficult for brands to engage with them.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Thanks to technological advancements and an increasing ownership of smart devices, people can act instantly on advertising messages making outdoor more relevant and meaningful now than it has ever been.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Outdoor advertising offers the perfect solution to reach these busy audiences while they are on the move.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>OUR AUDIENCE<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Outdoor advertising doesn\u2019t just engage audiences \u2013 it engages the right audiences.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">People who make regular journeys to commute, shop or meet friends are often younger, dynamic and affluent \u2013 exactly the kind of audience advertisers want to attract.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>RESEARCH SHOWS THAT OUT-OF-HOME AUDIENCES ARE:<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>51%<\/strong> HIGH-EARNERS<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>28%<\/strong> YOUNGER THAN AVERAGE<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>59%<\/strong> IN AN OPEN MINDSET<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>75%<\/strong> TECH-SAVVY AND HYPERCONNECTED<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>31%<\/strong> LIGHT TV USERS<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>42%<\/strong> IMPULSIVE<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>BENEFITS OF&nbsp;OUTDOOR ADVERTISING<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Targets the mass market<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Re-inforces the availability of the brand<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Re-assures the consumer of the brand choice<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Provides the retailer with proof of advertising support<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Reaches markets no other advertising medium can<\/li>\n\n\n\n<li class=\"has-medium-font-size\">High visibility<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Builds\u00a0brand loyalty<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Maintains\u00a0brand dominance<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Strategically located<\/li>\n\n\n\n<li class=\"has-medium-font-size\">High coverage, frequency and impact<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor advertising allows advertisers to enjoy extende [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-202","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pcchung.com\/index.php?rest_route=\/wp\/v2\/pages\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pcchung.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pcchung.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pcchung.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pcchung.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=202"}],"version-history":[{"count":1,"href":"https:\/\/pcchung.com\/index.php?rest_route=\/wp\/v2\/pages\/202\/revisions"}],"predecessor-version":[{"id":203,"href":"https:\/\/pcchung.com\/index.php?rest_route=\/wp\/v2\/pages\/202\/revisions\/203"}],"wp:attachment":[{"href":"https:\/\/pcchung.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}